So today the biggest news in the tech world and commerce world. Amazon buying Whole Foods for a couple of billions of dollars.
I can’t stop thinking about this deal, and what it means for the food commerce business and world.
So Amazon paid $14B for Whole Foods. But why did Amazon buy the company? Well, Whole Foods has lots of brick stores around the US and just last year built a store in my city Ottawa, Canada in the Glebe area a very high-end location. But this gives Amazon prime locations for, Whole Foods has stores in very high-end locations, for the rich consumer now Amazon owns those prime locations. This gives AmazonFresh a hub for faster food delivery. People don’t want to leave their houses to buy food they want to order online it’s faster.
This deal is such a big deal for Amazon.