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Steve Jobs Hated Genius Bar Idea “That’s So Idiotic, It’ll Never Work”

Recode, Eric Johnson

The two men “clicked from Day One,” Johnson recalled on the latest Recode Decode, hosted by Kara Swisher, and when he was interviewing for the position, Jobs gave him some homework.

“He said to me, ‘It’s Thanksgiving weekend coming up. Why don’t you write down what you would do? How would you approach retail? Tell me about it,’” Johnson said. “So I went back and I wrote this 10-page thesis of why Apple should do stores, what they should be like, blah blah blah.”

“I get the call, ‘Hey, can you come back?’” he added. “I walk in, he [Jobs] goes, ‘Hey, thanks for coming back.’ I said, ‘So what’d you think of my thesis?’ And he goes, ‘Well, I didn’t like it very much, but that’s okay. Let’s talk!’ That’s Steve. He offered me the job that day.”

This is another idea that Steve thought was a bad idea. Remember when iTunes was only in Apple’s ecosystem. And what happen when Steve allowed iTunes on Windows, it blew up. Remember Steve Jobs was not perfect and needed some pushing on some ideas he thought were bad.


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