Phil Schiller did an interview with Steve Levy of Backchannel.
I asked him if Apple had an inkling of how big the iPhone would be.
“Yes, but not nearly on the scale it’s become,” he says. “We knew we were working on something important that was big to Apple, and that the world was changing around these things in the future. But we didn’t know how big it would be, and we didn’t know how many things would come from it.
Little known fact I was 14years old when the iPhone was introduced.