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Apple Drops “Store” From Branding

MacRumors, Juli Clover

Apple appears to be making a slight branding change to its retail business, dropping the “Store” moniker when referring to its Apple Store locations. Apple has already made the change online, and all of its store pages now refer to stores by names like “Apple Union Square” or “Apple Valley Fair” or “Apple The Grove,” instead of “Apple Store, Valley Fair” or “Apple Store, The Grove.”

This makes sense since Apple is big enough brand, it does not need “Store” to know you want to go to the Apple store.

 

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