Late last night Facebook decided the launch their “instant articles” feature. It’s a new feature only out for the iPhone Facebook app for now. Buzzfeed one of many partners of this feature launched their first instant article today and yes it loads way faster then before instead of waiting 8 seconds to wait and load.
Facebook has launched this feature because it wants you to stay on Facebook longer. From day until your day is finish. Content partners will host their news right on the Facebook eco system. And will get 100% of the ad money that they make too.
Some partners who are joining Facebook in this journey are the following, Buzzfeed, New York Times, National Geographic, NBC News, The Atlantic, Bild, Spiegel Online, BBC News, The Guardian.