Pre-orders are going to start next week on April 10, 2015. And Apple is already getting ready for the launch of the Watch. Witch will be a new product for Apple with a new leader in the Apple reins. To get buyers ready for the Watch and learn more about the product. Apple is launching some small videos to show what the watch will be able to do when you buy one.
Some of the videos out now is to show, Force Touch, Faces, Messages, and just an overall tour of the watch. For now these are the only videos out now but I expect them to show more of them in the coming week.