Developers who make apps for the app store have partner up with (RED) to help fight of aids. For 2 weeks some of the apps from Clear to Clash of Clans will give all the money you give when you do in app purchases. And maybe more apps might be joining the cause in the coming weeks.
But it does not end there on December 1st if you buy Apple products online or in stores. Some of the money they make will go to (RED) to help fight aids as well. It’s a big thing that Apple is doing for that day so go out and buy a red case or something small if you already have an iPhone or any other product of theirs.